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Markets

Well-functioning markets are a lifeline for people affected by crises. Effective cash and voucher assistance (CVA) uses and supports local markets. Market analysis must therefore be a key part of the response cycle, for cash programming and other forms of humanitarian assistance.

When designing a humanitarian intervention and deciding whether to use CVA, a market analysis should be part of the overall response analysis. Supporting markets to function well has been shown to lead to faster recovery and increased resilience in disaster affected areas.

Many organizations have invested in the development of tools to support market analysis and are considering market-based programming more holistically. This includes interventions that use the market (such as cash transfers to affected populations), as well as interventions that directly support markets (such as conditional grants to traders to get their market back up and running).